Does Sex Sell?

(Are Hudzee cases sexy?)

I am not sure if I am qualified to properly answer that question, but I do believe that Sex can Sell as long as it is used to seduce the viewer.  

Well, as it turns out, many years ago I was convinced by a commercial director to use sex to sell Hudzee cases.  The only issue was that we also used M4 machine guns and some amazing high-speed photography.

Below are several videos that I produced for the campaign.  I am not sure if these are successful in "seducing" anyone, but they were definitely fun to make.